What we've been working on
Here’s a snapshot of the kind of work we've been doing across client stores recently.
Some are small changes, others more involved — but all of them help make the store easier to manage, clearer for customers, and better aligned with how the business actually runs.
Store structure & navigation
- Reworking navigation to better reflect how customers actually browse
- Shifting stores from product-led to service-led where needed
- Simplifying complex menus to reduce overwhelm
- Highlighting key journeys and priority areas more clearly
- Restructuring collections to improve product discovery
- Creating landing pages for key services, campaigns, or seasonal activity
Product & merchandising
- Refining product descriptions for clarity, tone, and consistency
- Structuring product information using metafields for flexibility
- Adding supporting content such as delivery, care, usage, and FAQs
- Improving variant naming and organisation
- Grouping products more intuitively across collections
- Introducing cross-sell and complementary product suggestions
Layout & design refinement
- Improving page layout to better guide the customer journey
- Adjusting spacing, hierarchy, and readability through CSS
- Refining typography to better reflect the brand
- Adapting existing layouts to work more clearly and effectively
- Improving mobile layouts and responsiveness
- Balancing visual design with day-to-day usability
Cart & purchase experience
- Troubleshooting complex cart behaviour and edge cases
- Aligning the cart experience with how products are actually sold
- Reducing friction at key decision points
- Improving clarity around pricing, delivery, and add-ons
- Removing distractions that interrupt the buying process
Apps & integrations
- Reviewing and simplifying app setups
- Removing unnecessary tools and reducing overlap
- Replacing paid apps with native Shopify features where possible
- Setting up and configuring reviews, email, and backup tools
- Ensuring apps work together without conflict
- Keeping the overall setup lean and manageable
Marketing & content alignment
- Translating campaign ideas into on-site updates
- Making sure messaging carries clearly from email, social, and ads
- Aligning product pages with brand direction
- Supporting launches, promotions, and seasonal updates
- Sense-checking how changes land from a customer perspective
Customer experience & clarity
- Making it clearer what a business actually offers
- Reducing “what happens next?” moments for customers
- Improving how information is introduced across the site
- Removing small points of confusion that quietly impact conversion
- Helping the store feel easier and more intuitive to use
Troubleshooting & problem solving
- Investigating things that aren’t quite working
- Getting to the root of issues that don’t have obvious causes
- Fixing problems that have been sitting unresolved
- Untangling setups that have become overly complicated
- Finding workarounds where Shopify doesn’t behave as expected
Bridging the gap
- Connecting what’s happening in the business with what shows up on the site
- Making sure internal processes are reflected properly online
- Acting as the go-between for ideas, execution, and reality
- Turning ideas into something that works properly within Shopify
And plenty of smaller things in between — the kind that don’t always make a list, but make a difference day-to-day.
Small but important fixes
- Adjusting spacing that feels slightly off
- Fixing alignment issues across pages
- Updating wording that no longer fits
- Removing outdated or duplicate content
- Tidying up sections that have built up over time
- Making small changes that make a big difference
Quick wins & tidy-ups
- Identifying things that can be improved quickly
- Making immediate, low-effort changes with visible impact
- Clearing out what’s no longer needed
- Bringing structure to what’s become messy
- Creating breathing room across the site
Support behind the scenes
- Answering quick questions that would otherwise slow things down
- Giving reassurance when something feels unclear
- Helping clients make decisions without overthinking them
- Being there when something needs to be sorted quickly
- Keeping things moving without it becoming a big task
How we work
We take the lead on the work, with regular check-ins so you’re always in the loop and things stay aligned
- Clear communication, without overwhelm
- Decisions guided, not handed back
- Focus on what actually matters, not everything at once
- Calm, steady progress rather than big disruptive changes
When something bigger is needed
Alongside ongoing improvements, I also support with more involved pieces of work — usually when a store has reached a point where smaller fixes aren’t enough.
This might include:
- Supporting store migrations to Shopify
- Managing theme upgrades and version updates
- Restructuring stores that have become difficult to manage
- Preparing stores for relaunch or significant changes
- Cleaning up and simplifying more complex setups
- Reworking key parts of the site where things aren’t functioning as they should
These are approached in a considered, structured way, keeping disruption to a minimum and making sure everything continues to run as it should.
Most of the time, these changes sit alongside ongoing support, so things can be improved without everything needing to stop.
A small note
Some areas of Shopify — such as payments, billing, POS, and certain permissions — are restricted to the account owner for security reasons. Where needed, we'll guide you through these so everything is set up correctly.
Lately…
Lately, we’ve also been spending a bit of time building small Shopify apps — mostly as a way to explore ideas that don’t quite fit neatly into existing settings or workflows.
It’s been a useful way to dig a bit deeper into how things work behind the scenes, and to solve some of the more awkward edge cases that come up in day-to-day work.
Nothing overly serious (yet), but very much in the spirit of understanding the system properly and finding the right way to solve a problem rather than just working around it.
Closing line
Most of this work happens quietly in the background — but it’s often the difference between a store that feels frustrating to manage, and one that just works.
